Construction the Model of Health Tourism Innovativeness

Elżbieta Szymańska

Abstract


Purpose. The main goal of the paper is to creating a theoretical model of the health tourism innovativeness.

Research questions. Whether health tourism can be innovative? What forms of innovation can be found in health tourism?

Methodology. The article presents the results of an expert poll, which was carried out two rounds the Delphi method. The panel of experts consisting of eminent economists, mainly those specialising in innovation and the economics of tourism, with special consideration given to health tourism. 12 experts participated in each round of research. It was an important element in the construction of the model of the innovativeness of health tourism.

Results. The paper is novel in character, since to date the innovations occurring in health tourism have not been classified and there is no model of this innovativeness. There are clear gaps in the research on the innovativeness of health tourism. There are no systemic methodological  studies available, either, which would enable the classification of the types of innovation. The paper fills this gap in both the theory and practice.

The theoretical contribution. Since health tourism develops dynamically, there are more and more publications on this subject matter on the publishing market. They are mainly descriptive and reporting in character. The direct result of the research involves the model of the system of health tourism innovativeness. The expected results will have an effect on the development of economic sciences. The project is novel in character, since to date the innovations occurring in health tourism have not been classified and there is no model of this innovativeness.

Practical implications. The continuous increase in the duration of human life and the growing leisure budget of some customers’ groups enhance the demand for market services designed to improve or preserve health. Problems emerge (and will emerge) in relation to the rationale for investment decisions to introduce innovations to be taken by operators providing services in the scope of health tourism. The model can be used by practicians – organizers of health tourism, when looking for innovation.


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